Greetings friend. By now you are well on your way to making a successful podcast and you are starting to gain a following online via social media and your amazing production skills as a person who has invested a vast amount of money into their new business (which is pod-casting)
I'll touch on the power of networking and advertisement so eventually you might be able to get mailchimp...mailkhimp? As a part of your podcast network. So shut up as I list the last 5 pieces of the puzzle, how to actually make money from your podcast. I'm gonna tell you what Marc Maron and Ira Glass WON'T tell you. Ok let's begin.
Step 1) Network you arse
Okay name me one person in podcast history who has been successful on their own two feet? Okay name a another? And so on. You need to talk to people via online and when you do that they might know people who want to pay you money. Not everybody will pay you money so approach with caution, so why not go pester people online who are also podcasters in their own right. I heard Alec Baldwin made podcasts once so tweet or email him to plug your new podcast. Now shut up.
Strap 2) Using your established contacts
You've spoke to the head of mailkimp. I'd never heard of it until the Serial came along so you're quite likely to strike a deal with companies like that. Audible dot com is another one. I've heard about it a lot but never been onto to it because I don't care for audiobooks but your audience definitely will. This level of ignorance and obliviousness will help hashtag drive your podcast to become one of the mopst bankable podcasts available as you will aim to advertise without and prejudice.
Steph 3: Twitter you ultimate tool
You need to use Twitter to your advantage and you know the old saying that you gotta spend money to make money. I think Sinatra said that. In regards to Twitter however they have a new tool where you can view your impressions online and pay them money to extend that reach. For example I paid them £70 for 50 people to view my tweet about Serial and now I'm in a closed Facebook group about Serial so who is the podcast king now suckers. It's me.
Strep 4) Record advertisements
Are your listeners enjoying your hashtag content? Good. Now is a good time to pretend to you are about to segue into a conversation when in reality you're about to plug your advertiser. Ensure to refer to them as 'content providers' instead of advertisers and remind your audience that with out them you will CHARGE THEM for listening to the show in Leyman's terms. Let them know that if they don't click that amazon link then you won't do the podcast. It's that simple because you're now essentially running a business not a joke parlor.
Stop 5: Sweet Sweet Merch
The last step on the road to success sees you make some bank out of your new business model. Why not make a t shirt out of your latest series? How about some sweet scarfs? Everybody likes scarfs and will certainly wear your scarf if your hashtag narrative is good enough. In fact I have a Sarah Keonig scarf at home so shut up. Ask your overpaid producer to print the t shirts personally, what are they being paid for? To sit around and edit? Shut up.
This concludes my series on how to produce a successful podcast. Next week I'll sit on my kitchen floor and cry because I don't have a successful podcast of my own, but it's been really fun telling you people to to make one. Shut up.
Have a peak at the previous 3 steps and then shut up some more:
http://kdalyportfolio.blogspot.com/2016/03/how-to-start-successful-podcast-in-5.html
http://kdalyportfolio.blogspot.com/2016/03/5-steps-to-producing-successful-podcast.html
http://kdalyportfolio.blogspot.com/2016/03/5-steps-to-publishing-successful-podcast.html
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